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La'Aretz Foundation Provides Emergency Aid For

Families affected
By the Oct 7th attack

our mission

“By strengthening communities and contributing to Israel’s overall strength, we endeavor to create a brighter future for all its citizens.”

The mission of the La’Aretz Foundation is to address the challenges faced by its citizens. La’Aretz Foundation’s approach emphasizes direct support, minimizing bureaucracy, and ensuring donors witness the impact of their contributions. Through various types of projects, ranging from direct financial aid to families in need to scholarships for reserve soldiers, the Foundation strives to enhance the comfort and resilience of Israel as a home for its people.

La’Aretz Foundation was founded by Shelly and Mike Pitman, Israeli-Americans deeply committed to Israel. They believe in cultivating close relationships with the foundation’s donors, actively engaging them in specific projects, and ensuring transparency regarding how their support directly impacts individuals and families.


La’Aretz is one of the few organizations that directly assist Israeli families.

La’Aretz was established to provide humanitarian support to Israelis and Jews abroad in cases involving “Aliya” and the return to Israel.

Following the tragic events of October 7th, thousands of Israeli families endured profound suffering. Many continue to grapple with uncertainty, unaware of the whereabouts of kidnapped family members. Conversations with these families stirred us to action, prompting us to provide assistance through direct financial aid and ongoing support as they strive to rebuild their lives.

Now, we are providing direct support to families in Israel affected by the attacks. The affected families are those who have lost their homes during the attack or families whose primary breadwinners have been killed or a family member has been taken hostage. 


After thorough verification by our team, we provide each family with a total of $2,500, which goes directly to the family members, without passing through any other organization.


(December 2020)

Aliyah and Return to Israel

Personalized, free-of-charge assistance, offering practical solutions, financial aid, and coordination with authorities.

100 Individuals / $100,000


(October 2023)

Support War Efforts

Flew reserve soldiers back to Israel and purchased and shipped military supplies.

1,000 Soldiers / $400,000


(October 2023)

Direct Family Support

Providing assistance through direct financial aid and ongoing support to families that strive to rebuild their lives.

250+ Families / Up to $10,000 per Family


(January 2024)

Fostering Hope for the Orphans

Assessing the immediate and long-term needs of 380 new orphaned children.

40 Families / Up to $10,000 per Family


(March 2024)

Woman Behind the Reserves

Providing direct grants to families of the 669 Air Force unit, focusing on both women in reserves and woman in active duty.

50 Families / $2,500 per Woman


(March 2024)

Reserve Soldiers Scholarships

Partnership with The College of Management Academic Studies to support those who have sacrificed to defend Israel.

150 Students / Up to $2,500 per Student


This is the time to support & help

Together, we are helping families survive, live, and recover.

see what some of the families we've helped have to say -

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"We don't know how to even begin to rebuild our lives. I am sure our spirits will never be whole again, but now, what will help us the most is financial help.”
Donation options

We provide direct financial assistance of up to $10,000 to Israeli families.
No bureaucracy or waiting.

Your support and contribution can make a profound difference.


Please consider contributing to our mission. Click the 'Donate Now' button to make a difference in the lives of these families. Every single donation has the power to transform lives.

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TAX ID/ EIN 88-2175488

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Account Name / La’Aretz

Address / 2 Blue Slip, Brooklyn, NY, 11222

Bank Name / Chase, 270 Park Ave., New York, NY, 10172


Routing ABA / #021000021

Account Number / 101763271

Swift Code / CHASUS33

Tax ID number / 88-2175488

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Address: 315 Leonard St. (Ground Floor), Brooklyn, NY 11211, USA

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La'Aretz in Numbers


Contributors Already Supported


Families Got Necessary Aid


Reserves Soldiers

Our team

Our Team

Our team is led by a group of professionals, each with expertise in various fields


Mike Pitman

Co-founder & President

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Nir Sarid

Chief of Staff

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Noa Rabinovich

Creative Director

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Maya Korogodsky

Director of Marketing Operations


Shlomi Turgeman

Advisory Board Member


Shelly H. Pitman

Co-founder & Executive Director

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Gal Nevo

Donor Relations

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Shani Saadia

Chief Operating Officer


Tayla Dayan

Program Manager

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Ariel Halevi

Advisory Board Member


Sivan Michael

Finance Manager

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Reut Davidson

Project Manager

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Carolina Werebe

Multimedia Designer


Nathan Malkoukian

Advisory Board Member

Talk To Us

If you have any questions or require further information, please don't hesitate to reach out to us

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