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La’Aretz Foundation is committed to facing today’s challenges and tomorrow’s uncertainties in Israel by providing direct assistance to those in need.

Since La’Aretz Foundation was founded in 2022, we have been dedicated to serving those in Israel. After October 7th, we completely shifted our cause, determined to help those at moments that matter. We came together after the tragedy and found impactful ways to make a difference. Ever since, La’Aretz Foundation has expanded to provide a plethora of services thanks to our dedicated team, who have united as one to create a meaningful and everlasting impact. 

La’Aretz Foundation was founded in 2022 by Shelly and Mike Pitman, an Israeli-American couple who are deeply committed to Israel. Their journey began with a shared vision to transform Israel and the lives of its people for the better. Both Shelly and Mike have long been involved in charitable work, but they felt a more direct approach was needed to address urgent needs and create lasting change. This led them to establish La’Aretz Foundation, which quickly grew into a beacon of hope and support.

Shelly and Mike cultivate close relationships with La’Aretz Foundation’s donors, actively engaging them in specific projects, and ensuring transparency regarding how their support directly impacts individuals and families. Their hands-on approach has fostered a sense of community among donors and beneficiaries alike, making everyone feel like a vital part of the mission.

"Since its inception, the amazing team we have built has created La’Aretz Foundation."

Each and every person who works with La’Aretz Foundation has a personal connection to Israel. We believe everyone has a story, and no person lives life without facing challenges.

 

When we meet someone in need, we form a real connection with them and their families. This is not only about providing assistance; It is about showing people that we are one big Am Yisrael.

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Shelly H. Pitman

Founder & Executive Director

"La’Aretz, for me, is who I am. I’m an Israeli and I will always do my best wherever I can to take care of our people."

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Mike Pitman

Founder & President

"It’s our life mission to take care of Israel. La'Aretz is at the core of who we are."

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Sivan Michael

Finance Manager

"I am honored to have the opportunity to be a part of La'Aretz, where I plan to leverage my skills to significantly contribute to our nation."

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Nir Sarid

Chief of Staff 

"With La'Aretz Foundation, I have an incredible opportunity to make an impact in the place that matters most, La'Aretz!"

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Gal Nevo

Donor Relations 

"La'Aretz for me is channeling my emotions into meaningful actions, being there for other Israelis during challenging times to provide hope and relief."

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Reut Davidson 

Project Manager 

"La'Aretz for me is being able to engage in a substantial way with the people in Israel who are experiencing difficult and complex times in their lives."

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Noa Rabinovich

Creative Director

"It is a privilege to be part of La’Aretz, a team that supports our country from afar during these critical times."

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Noy Assraf 

PR NSA Creatives

"Being part of La’aretz Foundation goes beyond my role as a publicist—it connects deeply with my values of compassion and community support."

Nathan Malkoukian

Development Marketing Founder Reavis

Advisory Board Member

Shlomi Turgeman

Business Development at SIBF V.C

Advisory Board Member

Ariel Halevi

CEO at VAYOMAR

Advisory Board Member

Shani Saadia

(Operations)

Volunteer

Carolina Werebe

(Art Exhibitions)

Volunteer

Maya Korogodsky

(Social Media)

Volunteer

Tayla Dayan

(Program)

Volunteer

Elad Barkay

(Operations)

Volunteer

Ella Bokobza

(Operations)

Volunteer

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