La’Aretz is the official fundraiser for the Nova Exhibition in the US
“By strengthening communities and contributing to Israel’s overall strength, we endeavor to create a brighter future for all its citizens.”
The mission of the La’Aretz Foundation is to address the challenges faced by its citizens. La’Aretz Foundation’s approach emphasizes direct support, minimizing bureaucracy, and ensuring donors witness the impact of their contributions. Through various types of projects, ranging from direct financial aid to families in need to scholarships for reserve soldiers, the Foundation strives to enhance the comfort and resilience of Israel as a home for its people.
La’Aretz Foundation was founded by Shelly and Mike Pitman, Israeli-Americans deeply committed to Israel. They believe in cultivating close relationships with the foundation’s donors, actively engaging them in specific projects, and ensuring transparency regarding how their support directly impacts individuals and families.
La’Aretz is one of the few organizations that directly assist Israeli families.
La’Aretz was established to provide humanitarian support to Israelis and Jews abroad in cases involving “Aliya” and the return to Israel.
Following the tragic events of October 7th, thousands of Israeli families endured profound suffering. Many continue to grapple with uncertainty, unaware of the whereabouts of kidnapped family members. Conversations with these families stirred us to action, prompting us to provide assistance through direct financial aid and ongoing support as they strive to rebuild their lives.
Now, we are providing direct support to families in Israel affected by the attacks. The affected families are those who have lost their homes during the attack or families whose primary breadwinners have been killed or a family member has been taken hostage.
After thorough verification by our team, we provide each family with a total of $2,500, which goes directly to the family members, without passing through any other organization.
(December 2020)
Aliyah and Return to Israel
Personalized, free-of-charge assistance, offering practical solutions, financial aid, and coordination with authorities.
100 Individuals / $100,000
(October 2023)
Support War Efforts
Flew reserve soldiers back to Israel and purchased and shipped military supplies.
1,000 Soldiers / $400,000
(October 2023)
Direct Family Support
Providing assistance through direct financial aid and ongoing support to families that strive to rebuild their lives.
130 Families / Up to $10,000 per Family
(January 2024)
Fostering Hope for the Orphans
Assessing the immediate and long-term needs of 380 new orphaned children.
40 Families / Up to $10,000 per Family
(March 2024)
Woman Behind the Reserves
Providing direct grants to families of the 669 Air Force unit, focusing on both women in reserves and woman in active duty.
50 Families / $2,500 per Woman
(March 2024)
Reserve Soldiers Scholarships
Partnership with The College of Management Academic Studies to support those who have sacrificed to defend Israel.
150 Students / Up to $2,500 per Student
We provide direct financial assistance of up to $10,000 to Israeli families.
No bureaucracy or waiting.
Your support and contribution can make a profound difference.
Please consider contributing to our mission. Click the 'Donate Now' button to make a difference in the lives of these families. Every single donation has the power to transform lives.
Account Name / La’Aretz
Address / 2 Blue Slip, Brooklyn, NY, 11222
Bank Name / Chase, 270 Park Ave., New York, NY, 10172
Routing ABA / #021000021
Account Number / 101763271
Swift Code / CHASUS33
Tax ID number / 88-2175488
La'Aretz in Numbers
$1.5M
Raised
1,525
Contributors Already Supported
170
Families Got Necessary Aid
Our Team
Our team is led by a group of professionals, each with expertise in various fields
Mike Pitman
Co-founder & President
Shelly H. Pitman
Co-founder & Executive Director
Sivan Michaeli
Finance Manager
Shani Saadia
Chief Operating Officer
Talya Dayan
Program Manager
Director of Marketing Operations
Maya Korogodsky
Peri Greenspoon
Fundraising Consultant
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Nir Sarid
Chief of Staff
Nathan Malkoukian
Advisory Board Member
Shlomi Turgeman
Advisory Board Member
Gal Nevo
Donor Relations
Reut Davidson
Project Manager